Every “best B2B data providers” list your salespeople find on Google quotes an American platform’s price per seat, in dollars, as if that tells you anything about buying 500 restaurants in Kent. It doesn’t. Nine of the ten pages ranking for that search are top-ten listicles, most of them written by a vendor, and every vendor-written one puts itself first.

A B2B data provider is one of four different products wearing the same name: a sales intelligence platform priced per seat, a browser extension priced per credit, a list broker priced per 1,000 records, or a signal provider priced per month. The type matters more than the brand, because a £300 CSV and a £15,000 annual licence are not the same purchase decision.

This guide prices every type in pounds per record where a rate exists; the companion piece on UK B2B data providers for SMEs walks the price tiers, so this page doesn’t.

Devon Kellar builds B2B Data Scouts’ profession lists from Companies House SIC codes and its signal feeds from the drawings attached to UK planning applications, so the prices below are the ones he sells at.

The Four Types of B2B Data Provider

B2B data providers sell business records in four forms, each with its own pricing model. Sales intelligence platforms (ZoomInfo, Cognism) charge per seat per year. Browser extensions (Kaspr, Lusha, Apollo) charge per credit per user per month. List brokers (Selectabase, Corpdata, Marketscan) charge per 1,000 records for a one-off CSV. Signal providers (B2B Data Scouts) charge per month for an ongoing feed tied to a public event.

1. Sales intelligence platforms (ZoomInfo, Cognism)

The enterprise tier: hundreds of millions of contacts, CRM integrations and intent data, sold on a per-seat annual licence to teams of ten or more.

ZoomInfo starts at roughly $14,995 per year, but most teams end up paying $30,000 to $60,000 once seats and credits are added, according to Cleanlist’s pricing guide. UK coverage exists but thins out fast in trade sectors like hospitality and care.

Cognism is quote-based, with reported platform fees of $15,000 to $25,000 per year plus $1,500 to $2,500 per user, according to Salesmotion, and the strongest UK and European coverage of any platform. For a two-person team, neither platform is built for you, and no discount changes that.

2. Browser extension tools (Kaspr, Lusha, Apollo)

The affordable middle: contact details pulled from LinkedIn profiles and company websites, priced per user per month with credit limits.

Kaspr (owned by the Cognism group) starts around $49 per user per month according to Prospeo. Lusha starts around $29 to $37 per user per month. Apollo has a free plan worth testing before you spend anything.

The catch is structural, not vendor-specific: these tools find people who are on LinkedIn. Restaurant owners, care home managers, builders and haulage operators mostly are not. If your buyers run trade businesses, the extension finds nothing to extract, however many credits you buy. More on that in our guide to buying a B2B email database.

3. List brokers (Selectabase, Corpdata, Marketscan)

The oldest category. You specify sector, location and company size; the broker sells you a CSV priced per 1,000 records, no subscription, no seat. The UK going rate is around £275 to £350 per thousand records, according to RD Marketing. The UK brokers are covered vendor by vendor below; using the CSV well is in our B2B marketing list guide.

4. Signal and trigger providers (B2B Data Scouts)

The category the vendor listicles never mention. Instead of selling who exists, signal providers sell when a business needs you, based on a public trigger event, and charge per month for the feed. A restaurant fails its hygiene inspection: it needs pest control this week. A developer files a planning application with a lift in the drawings: installers will be quoting within the month. Trigger-based prospecting generates 20 to 35% response rates according to PhantomBuster, against 5 to 10% from a static list.

This is the category we’re in, so weigh our bias accordingly. Our one live feed, Lift Signal, costs £45 per month for two UK regions or £75 nationally, with a 7-day free trial, delivered as a CSV with no seats and no annual contract. The trade-off is volume: around 110 jobs a month nationally, not 5,000 contacts. If your service doesn’t map to a public event, signal data is the wrong product and we’ll tell you so.

Two of those four types barely mention the UK. Here’s who actually does.

UK-Native B2B Data Providers Compared

UK-native B2B data providers sell lists built from Companies House, their own telephone research and licensed sources, priced per record or per lease rather than per seat. The seven UK vendors that come up most on UK search results are Market Location, Data Bubble, Marketscan, Selectabase, Corpdata, DataGardener and Doorda. Of the seven, only Data Bubble publishes a rate card on its site (£300 per 1,000 plus VAT); the other six are quote-based, and this page does not guess their prices.

One correction before the vendors. An earlier version of this page said Marketscan closed in 2025. It hasn’t: marketscan.co.uk is live, trading and ranking for UK data queries as of 13 September 2026. Selectabase’s post describes a Marketscan closure and offers former customers a price match. Whatever happened commercially, the site is up and taking enquiries: treat Marketscan as a vendor you can still call, and the Selectabase offer as a competitive move, not an obituary.

Market Location has sold UK B2B data for 50 years and says every business record and decision-maker contact is validated by a real person, with trading status confirmed and phone numbers checked. That is the claim to test before you buy: ask for 50 records in your patch, phone ten, and count how many answer. It publishes no price, so you will be asking for a quote.

Data Bubble is the only one of the seven with a published price. Its B2B data page lists £300 per 1,000 records plus VAT for a 12-month multi-use lease of its Business Growth database: company name, address, senior contact name and job title, phone, and email where requested. Note the word lease. You are licensing the records for a year, not buying them outright.

Marketscan has supplied B2B data lists for 40 years and sells database cleansing, appending and analysis alongside them, according to its own site. If you already own a list and want it cleaned rather than replaced, that second service is the relevant one.

Selectabase has sold business data since 1995 and now positions itself as a UK mailing house and marketing list specialist: business and consumer lists, print-and-post fulfilment and data cleansing, with a self-serve list builder for sizing a campaign yourself.

Corpdata sells continually verified UK B2B marketing data with an average record age of 94 days, backed by a 2-for-1 goneaway guarantee, according to its own site. That 94-day figure is the most specific freshness claim any UK broker publishes, and it’s the number to ask every other broker to match.

DataGardener is a search platform over 17 million UK companies, their directors, financials and risk scores, with NHS trusts and TfL among the client logos on its site. It sits closer to company data than to a contact list: size and screen a market with it, then build the list from what it returns.

Doorda aggregates open data on property, geodemographics and companies into on-demand datasets. Like DataGardener, it’s a data source rather than a dialler-ready list.

Endole and Creditsafe belong in a different column. Both sell company and credit data: risk scores, filed accounts, director histories. They tell you whether a business can pay you, not who answers the phone there. Don’t blur the two when a vendor quotes you a “database” price.

Naming the vendors is half the picture. What they charge, set against a per-seat platform, is the part nobody on this results page publishes.

B2B List Brokers vs Data Platforms: What You’re Actually Buying

A B2B list broker sells a one-off CSV priced per 1,000 records, with no subscription and no seat licence. The UK going rate is £275 to £350 per 1,000 records according to RD Marketing’s cost guide, and Data Bubble’s published £300 per 1,000 plus VAT sits inside that range. A data platform charges per seat per year and the records stay inside its tool. Two different purchases, not two prices for the same thing.

With a broker, you own a snapshot: 500 restaurants in South London, exported on a Tuesday, accurate on that Tuesday, worked in Excel until it runs dry. With a platform, you rent a database that refreshes itself, but you can’t export it at scale, you pay whether you use it or not, and the licence is sized for a team you don’t have.

The third option is a per-record rate card. Here is ours, and to be plain, this is our own pricing, not a market survey. The only third-party benchmark on this page is RD Marketing’s broker range above.

Full tier detail is on the verified lead lists page (95%+ accuracy guaranteed). Set against £275 to £350 from a broker, a Complete list with a named owner and a mobile costs a third to a half of a broker CSV that usually stops at a switchboard number.

The signal feed is the other model entirely. Lift Signal, at £45 per month for two regions or £75 nationally, isn’t a list at all: it’s the new lift jobs found in this week’s planning applications. A broker sells you a photograph of the market; a signal feed sells you the changes to it. That decides whether you should be buying per record or per month.

Lay every provider type next to each other and the price gap is the whole story. Here’s the table.

B2B Data Providers Compared: The Table

All four types on one page: entry price as published or reported, UK coverage and the buyer each fits. Platform figures are reported contracts from third-party pricing guides, in dollars because that is how ZoomInfo and Cognism quote. Quote-based means the vendor publishes no price, and we would rather write that than invent one; UK brokers that publish nothing typically fall inside RD Marketing’s £275 to £350 per 1,000 range. Prices checked 13 September 2026 against the sources linked above.

Provider Type Entry price UK coverage Best for
ZoomInfo Sales intelligence platform ~$14,995/yr (real spend $30k to $60k) Decent, US-first Enterprise teams selling into North America
Cognism Sales intelligence platform Quote-based, ~$15k to $25k/yr + per seat Strongest of any platform 10+ seat teams selling into UK/EU
Apollo Database + extension Free plan; paid scales per user Shallow outside tech Testing purchased data at zero cost
Kaspr LinkedIn extension ~$49/user/mo LinkedIn-dependent Prospecting office-based buyers on LinkedIn
Lusha LinkedIn extension ~$29 to $37/user/mo LinkedIn-dependent Cheapest paid test of contact data
Market Location UK list broker Quote-based UK-native, every record human-validated (own claim) Telephone-researched UK lists at volume
Data Bubble UK list broker £300/1,000 + VAT, 12-month lease (published) UK-native Buyers who want a price before a phone call
Marketscan UK list broker Quote-based UK-native Lists plus cleansing of a list you already own
Selectabase UK list broker / mailing house Quote-based UK-native One-off UK campaign lists, self-serve builder, direct mail
Corpdata UK list broker Quote-based UK-native, 94-day average record age (own claim) UK telemarketing and postal lists where freshness matters
DataGardener UK company data platform Subscription, quote-based 17m UK companies (own claim) Sizing and screening a UK market before building a list
Doorda UK open-data aggregator Quote-based UK-native Property, geodemographic and company datasets
B2B Data Scouts Per-record lists + signal feed £50 per 1,000 (Essential) · Lift Signal £45/mo UK only Teams of one to five selling trigger-driven services

Every UK list in that table starts from one free public register. Here’s what it actually gives you, and what it doesn’t.

Where B2B Data Providers Get Their Data (and What Companies House Gives You Free)

Most UK B2B data starts from Companies House, which publishes every registered company, its SIC codes, registered address and officers free of charge. A profession list is built by filtering those SIC codes: across the 11 professions on our email lists hub, that filter yields 892,837+ verified records, the figure the hub shows today. What Companies House does not publish is a phone number, an email address or a trading address, and that missing layer is what every provider on this page is really charging for.

Accountants file under SIC 69201, architects under 71111, restaurants under 56101. Pull every active company with that code, drop the dormant and dissolved ones, and you have the universe for that profession. Our guide to Companies House data walks through the codes and the free download. The register is refreshed daily, which is why a list built from it this week beats one a broker licensed a year ago.

Beyond the register, every provider draws from some mix of three other sources, and provenance predicts quality. Web scraping of LinkedIn profiles and company websites is where extension tools get their contacts: fresh at capture, decaying silently, blind to anyone without a web presence. Licensed and traded databases are brokers buying from other brokers, which is why the £300 list you bought has already been worked by other sales teams in your sector. User-contributed data is the big platforms’ CRM-sync programmes, where customers share their address books for credits: good for scale, murkier for freshness.

So ask where the segment came from and when it was last checked against a live source. A record pulled from a register this week and one scraped eighteen months ago and resold twice are not the same product, even at the same price.

A cheap list from free data still isn’t free to use. The real cost shows up after you buy it.

The Real Cost of B2B Data Is Time, Not Price

B2B contact data decays at 22.5 to 70.3% per year, according to Landbase’s data decay statistics, and within twelve months 70.8% of business contacts change at least one data point: a job title, a phone number, a company that no longer exists. The same source puts the cost at 27.3% of sales working hours lost to bad data, whoever sold it.

Put that against the £300 list where half the numbers were dead. The £300 was never the loss. The loss was the fortnight two salespeople spent dialling disconnected lines, and the motivation that went with it. At 27.3% of working hours, a two-person team is losing close to three days a week between them to numbers that don’t connect.

This is why “which provider has the most contacts” is the wrong question. Bigger databases decay just as fast; there are simply more of them decaying. Ask how recently the segment was verified instead. The full decay maths by price tier is in the UK SME comparison.

Price and decay both point to the same question: how do you actually pick, given all of this?

How to Choose a B2B Data Provider

Choosing a B2B data provider comes down to three facts about your own business: how many salespeople you have, where your buyers spend their time, and whether timing matters in your sale. Match the provider type to those three answers before you compare brands.

Your buyers are office-based professionals active on LinkedIn: start with an extension. Lusha or Kaspr, at around £30 to £40 per month, is the cheapest fair test of whether purchased contact data converts in your sector. If you actually run a 10-seat team with a CRM habit, buy Cognism and stop reading.

You need a one-off list for a specific UK campaign: use a broker. Any of the UK-native vendors above will sell you a compliant CSV. Budget for decay and use it within weeks, not months.

You run a small team selling a service a public event makes urgent: buy signals. Pest control, deep cleaning, lift installation, construction trades. Fewer records, but every one comes with a documented reason to call this week.

You need both contacts and timing: combine a cheap list with a signal layer. A verified list for baseline coverage of your patch, and a trigger feed so the hottest prospects get called first: a £50 one-off for 1,000 businesses plus £45 a month, about a third of a single broker CSV in month one, and unlike the CSV, the feed keeps arriving.

Then three checks the US-written comparison guides skip:

  1. Does every record carry a Companies House number? If it does, you can check the company is live, read its accounts and dedupe against your CRM. If not, you can’t tell a trading business from a dissolved one.
  2. Does the provider flag corporate versus individual subscribers? Under PECR that flag decides whether you can email a record without consent. A provider that doesn’t know the difference is passing its compliance risk to you.
  3. Is the price per record or per seat? Per seat assumes a team that lives inside the tool all day. With two or three salespeople on a spreadsheet, per record is almost always cheaper, and the only unit you can test with a small order.

One question buyers ask before any of this: is it even legal to buy this data in the UK?

Yes. Under PECR, the consent requirement for marketing emails does not apply to corporate subscribers, meaning limited companies and LLPs, according to the ICO’s business-to-business marketing guidance. Sole traders and some partnerships are individual subscribers and need consent or a soft opt-in. UK GDPR still applies to any named person on the list regardless of which PECR category their business falls into.

In practice that gives you three rules. You can email a limited company without prior opt-in, provided every message carries a working unsubscribe. You cannot treat a sole trader the same way; a plumber trading under his own name is an individual in the eyes of PECR even if the list calls him a business. And a named contact at a limited company is still personal data, so you need a lawful basis (usually legitimate interests) and a privacy notice. You also need a process for stopping when asked.

Any legitimate provider should hand over its ICO registration number without hesitation. The compliance burden sits with you as well as the provider, so spend ten minutes on it. The full rules are in our guide to compliant B2B data; the case for calling businesses when they actually need you, rather than cold, is in signal-based selling vs cold outreach.

B2B Data Providers: FAQ

What is a B2B data provider?

A company that sells information about businesses and their people (contact details, firmographics and buying signals) so sales teams can find and reach prospects. The four types are sales intelligence platforms priced per seat, browser extensions priced per credit, list brokers priced per 1,000 records, and signal providers priced per month.

How much does B2B data cost?

Platforms run $15,000 to $60,000 per year once seats and credits are added. Extensions start around $29 to $49 per user per month. UK broker lists cost roughly £275 to £350 per thousand records. B2B Data Scouts sells verified lead lists at £50, £80 or £120 per thousand and the Lift Signal feed at £45 or £75 per month.

What is the best B2B data provider for a small business?

It depends on volume and whether you want a one-off list or an ongoing feed. Buyers on LinkedIn: an extension at around £30 to £40 per month. Trade-sector buyers who are not on LinkedIn: a UK broker priced per 1,000 or a per-record provider you can test with a small order. Do not buy the cheapest tier of an enterprise platform; that is an enterprise product with the useful parts removed.

What is the difference between contact data and signal data?

Contact data tells you who exists and how to reach them: names, phone numbers, email addresses. Signal data tells you when a business needs you, based on a trigger event such as a failed hygiene inspection or a planning application. Contact data suits volume outreach; signal data suits small teams selling services an event makes urgent.

Who are the main UK B2B data providers?

The UK-native contact-list vendors are Market Location, Data Bubble, Marketscan, Selectabase and Corpdata, all selling lists priced per record or per lease rather than per seat. DataGardener and Doorda sell company and open-data sets; Endole and Creditsafe sell company and credit data rather than contacts. Only Data Bubble publishes a rate card; the rest are quote-based.

What is a B2B list broker?

A B2B list broker sells a one-off CSV of business contacts, filtered by sector, location and size, priced per 1,000 records with no subscription and no seat licence. The UK going rate is £275 to £350 per 1,000 according to RD Marketing, and Data Bubble publishes £300 per 1,000 plus VAT on a 12-month lease. You own a snapshot that starts decaying the day you buy it.

If you run an 18-person firm with two or three people selling, the answer to “which type” is usually not a platform and not necessarily a broker either. It’s whichever provider will price per record, hand you a spreadsheet, and let you check the data before you pay for it.

That last part is the test that matters. We’ll send you a free sample: 10 to 20 real leads from your area, each with the business name, contact details and, for a signal feed, the specific event behind it. Call three of them and judge for yourself.