Established UK B2B software and expert-led service companies with real customers, reviews or case studies, a working website they can publish to within a week, and buyers who research suppliers online.

AI SEO

Is AI recommending your competitors instead of you?

Buyers now ask ChatGPT, Gemini, Perplexity and Google AI who to shortlist. Tell us your website and your competitors. We run a full audit of the questions your buyers ask and walk you through your free AI Visibility Report on a call: where you're cited, where they are, and exactly what to do about it.

20–30 real buyer questions for your category
Tested across ChatGPT, Gemini, Perplexity, Copilot and Google AI
You vs your competitors: mentioned, recommended, cited
Citation source map: where AI finds them and not you
What AI says about you, and what it gets wrong
Technical discoverability review
A week-by-week 90-day plan, walked through on a call

The plan is detailed enough to do yourself, and it's yours to keep. If there's no real gap, we'll tell you.

Request received

Thanks. We'll be in touch by email to book a call to walk you through your AI Visibility Report.

Why it matters

AI is already shortlisting suppliers in your category

Ask an AI engine “who are the best [your service] providers in the UK?” and it names a few companies and cites a few sources. If you're not in those sources, you're not on the shortlist, and you never see the enquiry you lost.

The questions that matter

Real buying questions: comparisons, alternatives, pricing, risks and “who should I use”. Not a keyword list.

Who gets recommended

How often you're mentioned, recommended or cited next to named competitors, engine by engine.

Which sources it trusts

The pages, directories, reviews and publications the engines cite, and which ones list your competitors but not you.

After the report

If there's a gap, here's how we close it

Start with the free report. If you want us to deliver the plan, we scope the sprint with you on the call.

Step 1

AI Visibility Report

Free

A full audit, delivered on a call

20–30 buyer questions, 4–5 AI engines
Benchmark against your competitors
Citation source map + competitor source gaps
Technical discoverability review
What AI says about you, and what it gets wrong
Week-by-week 90-day plan
Walked through with you on a call

Detailed enough to do yourself, and yours to keep

Get your free report

Step 2 (optional)

90-Day Citation Sprint

We do it

Fixed scope, fixed finish

25 tracked prompts, up to 5 competitors
Technical + analytics fixes
4 priority pages rewritten
6 new citation-ready assets
2 proof assets (case study, research, benchmark)
Profile, listing, review & PR source work
Before/after report + full handover

For established B2B firms that want it done, not just planned

Talk to us

Our guarantee: if we don't complete every agreed in-scope deliverable by day 90, we keep working at no management fee until we do. We can't control what AI engines say, and nobody honest can. Paid placements, major development and site redesigns are scoped separately.

The sprint

What happens in the 90 days

0–14

Set the baseline, remove blockers

We agree the prompts, engines, competitors and method, then lock them so the result can't be spun later. We capture the baseline and source map, fix crawling, indexing and analytics problems, and correct inconsistent facts about your business.

15–42

Make your site worth citing

We rewrite your priority pages and publish evidence-led assets: comparisons, buyer guides, methodology, original data and case studies. A person reviews every piece. Pieces ship as they're ready, not in one big batch.

29–70

Get mentioned where AI looks

We close the profile, listing and review gaps the source map found, and pitch expert commentary, partners, communities and relevant media. You get a transparent outreach log. No fake mentions, no bulk directory spam.

71–90

Measure, report, hand over

We rerun the locked prompt set against the baseline and report what moved, what didn't and why. Then we hand over every page, brief, dataset and the playbook, plus the next 90-day backlog.

Why us

How we compare

	Typical SEO retainer	AI visibility tool	B2B Data Scout
End date	Open-ended	Monthly subscription	✓ 90 days, defined outputs
Measures AI answers	Rarely	Yes	✓ Yes, locked before/after prompt set
Does the work	Yes	No, dashboard only	✓ Pages, fixes, sources, outreach
Source-level gap map	Sometimes	Partial	✓ Included
Who owns the output	Varies	Vendor	✓ You own everything
Guarantee	Rankings (usually hedged)	None	✓ Every deliverable done, or we keep going

Fit

Who this is for

A strong fit

Established UK B2B software and expert-led service firms with real customers, reviews or case studies. You can publish within five working days, and a founder, CMO or head of growth owns the result. Your buyers research suppliers online.

Not a fit (yet)

Pre-product offers. Anyone who wants guaranteed rankings, citations or revenue. Teams who can't sign off content or give site access. Anyone after hundreds of cheap AI-written pages.

FAQ

Common questions

What is AI SEO?

AI SEO (also called GEO, generative engine optimisation) is the work of making your company easier for AI answer engines such as ChatGPT, Gemini, Perplexity and Google AI Overviews to find, understand, trust and cite when buyers ask for recommendations. It builds on normal SEO: crawlable pages, clear facts, useful evidence-led content and credible third-party mentions.

What is in the free AI Visibility Report?

It is a full audit. We test 20–30 real buyer questions for your category across 4–5 AI engines and benchmark you against 4–6 competitors. It covers which sources the engines cite, what they say about you (including anything wrong), technical discoverability, and a week-by-week 90-day plan. We walk you through it on a call, and you keep it.

Can you guarantee ChatGPT or Google will recommend us?

No. Nobody controls what an AI engine says. We guarantee the work: every agreed deliverable completed by day 90, measured against the same prompt set at the start and the end. If we miss an in-scope deliverable, we keep working at no management fee until it is done.

Is AI SEO different from normal SEO?

Mostly in what gets measured and prioritised, not in tricks. Google says its AI features rely on the same core search systems. The difference is that we start from the questions buyers actually ask AI, see which competitors and sources get cited, and close those specific gaps in a fixed 90 days rather than an open-ended retainer.

Do we need an llms.txt file or special AI markup?

There is no special file that unlocks AI visibility, and Google ignores llms.txt. Valid structured data that matches what is on the page helps, alongside crawlability, clear business facts and genuinely useful content. We fix what the baseline shows is actually missing.

What happens after the 90 days?

You keep everything and can run it yourselves with the playbook. If you want us to continue, we offer optional monthly tracking and upkeep, or a quarterly re-measure with a fresh backlog. There is never an obligation to continue.